Google Feedburner has provided a lot of services to help you to optimize and manage your feeds, and analyze your subscribers of your blog or website at the same time. All you need to do is open an account at http://feedburner.google.com. I will introduce several important points here to help you get starting this useful service.
First of all, using an animated banner that cycles through your feeds will be an easy way to promote your website contents. Besides that, you can use BuzzBoost to republishe your burned feed's content as go-anywhere HTML. For example, you can promote your blog on another site which managed by you. Using a FeedCount is another cool way to promote your feed. It will always display your feed's current circulation, as calculated by FeedBurner, with graphical dynamic. Moreover, you can create your own free FeedCount by customizing it in a second.
Next, using a email subscriptions service will always give your biggest fans another way to keep up with your blog or podcast feed by placing an email subscription form on your site. Using PingShot is another useful tool to notify interested services when your feed is changed. In short, all you need to do is:
1. Go to http://feedburner.google.com, then select your blog or website name after sign-in.
2. Select "Publicize", then click "FeedCount", which can be found at the services column, to activate and to create your own FeedCount.
3. In the "Publicize", then click "Email Subscriptions", which can be found at the services column, to activate and to create your own Email Subscriptions.
and so on.
Feel free to share your experience here.