Basically, all investors wish to invest to a company which is using their investors' fund wisely. In order words, most investors concern about how much the company generate profits with one dollar from investor.
Therefore, Return Of Equity, ROE, equals to the net profit divided by Shareholder's Equity.
For example, ROE of 10% or 0.10 means the company has the ability to generate $1.00 with every $10.00 from investor. Is it a good deal?? I don't know. But comparison other company in the same section with give you a better understand about ROE.
Some business may has relatively high ROE but other might not as mention in ROA before. To sum up, both ROE and ROA are used to evaluate the profitability of a company. Feel free to give me a comment about this topic. It will be a great support to Xaivier Blog.
Written by: Xaivier Chia
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