Questions for Entrepreneurs
The Market- Is there a need?
- Who cares?
- Have the market segments been identified and are they well developed?
- Is the market large, and how fast will it grow?
- Can the company establish a defensible market position?
- Is there or will there be formidable competition?
- How long is the sales cycle?
- Is the team passionate about the opportunity?
- Does the CEO have a successful track record?
- If necessary, can the company attract a new CEO?
- Are the founders experienced and respected in their industries?
- What are the founder's strengths and weaknesses?
- Is the team innovative, experienced, and success-oriented?
- Is the team capable of building a large company?
- Is the team open-minded?
- Does the team have an in-depth knowledge of the market?
- Is the product a fast-follower to existing solutions or a "brave new world" solution?
- Is the concept unique?
- Are the products differentiated?
- How does the technology address a market need?
- Does the company have a patent or other proprietary position?
- Is the engineering plan explicit and can the engineering team execute?
- Is the technology realistic and feasible?
- Do the products/services have a sustainable competitive advantage?
- What are the company's capital needs in this financing, and over the life of the company?
- Can the company be financed in the future?
- What are the paths to liquidity and what is the timing?
- What are valuations for comparable companies?
- What is the capital structure of the company?
- Are the numbers realistic and achievable?
- Is the strategy well conceived?
- Is the strategy clearly articulated?
- What business is the company in? Is its mission explicit?
- Does the company have a roadmap to profitability?
- How large can the company become?
- What are the value creating events? How much capital will it take to achieve them?
- What are the major risks?
- What is the magnitude of the risks?
- What is the risk/reward ratio?
- When and how will each of these risks be resolved?
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